Why us?

certificate1

Export Award by Sports Goods Export Promotion Council

2017-18
certificate1

Export Award by Sports Goods Export Promotion Council

2018-19
certificate1

Export Award by Sports Goods Export Promotion Council

2019-20

Challenges faced by the toy industry (Buckle up, you have some text to read!)

Understanding the problem

Manufacturing of toys is all about fixing standards, finalizing materials and sticking with them for long term because any change would cost more to get the product lab-tested again, market-test it. In a situation where the business is affected by external factors, a toy brand takes a heavy toll due to it's FIXED standards.

Our solution

Our experience of 2 decades of manufacturing has made us go through plenty of problem-solving in difficult situation. Our wide scope of work-field, extensive knowledge as well as striving innovation makes us a flexible manufacturing partner.

Real-life example

During the COVID-pandemic, when the raw material prices rose by 25-40% and our manufacturing costs went up by 15%, we were able to offer our selected products at 11% lower than the previous prices (on a special request from a buyer) after we tweaked the packaging of the product to a simpler one. The sales of the buyer grew and we have a client who is happy!

Understanding the problem

With manufacturing being a process oriented and quality-focused activity, a manufacturer needs to be very precise and organized. With toys being very content-heavy as a product category, the possibility of mishaps is even greater.

Our solution

Each and every step of our operation is documentedand recorded on cloud. Once the system finds any hiccups, we have a protocol for problem-solving in the organization and accountability. Our timelines are always met with accuracy & we are one of the most efficient organizations in the toy-manufacturing industry."

Real-life example

An issue arose about a shipment from the buyer where they encountered a problem with some carton packaging. To give them proof, our team showed them photo proofs of what the goods looked like exactly before they were dispatched beause we keep the same for our records. To find this entry in the system, our team took less than 30 seconds. The buyers concerns were answered and the problem was diagnosed within a minute.

Understanding the problem

A majority of the brands (whether established or new age) outsource their manufacturing from partners. Another approach is brands choose factories & the producst that those factories are manufacturing, and then create a well-thought product around the same.

Our solution

Our experience of 2 decades of manufacturing has made us go through plenty of problem-solving in difficult situation. Our wide scope of work-field, extensive knowledge as well as striving innovation makes us a flexible manufacturing partner.

Real-life example

client wanted us to develop a product (exclusively for them) which was a combination of 4 of our existing products. The client also wanted to sell the product with the price of one. Believe it or not, we made it possible. We developed the product for them within 17 days that was functional and fulfilled all their requirements."

Final consequence : With our unique business model, we have been able to sell our products to retailers, distributors, brands, wholesalers, etc. On top of this, the products we have manufactured have been sold at hyper retail chain, discount stores, high-end retailers as well as toy-speciality shops. As toy manufacturers, we have tried to cover every sect of the society where there was a vacuum in demand.

M/s Play Craft Traders

Corporate Office: 82/2 WHS Timber Market, Kirti Nagar, New Delhi, India - 110015

Phone: +91 9873161813

Email: info@playcraft.in

Website: www.playcraft.in